KD/TTP in partnership have designed the CoolZone: our answer to the horror of your cold pint turning warm in your hand.

The CoolZone is a refrigerated plate inbedded into the bar or table which chills glasses of beer that are placed on it's surface. A CoolTag puck is attached to the bottom of the glass by the bartender once the pint has been poured from the Extra Cold font. This CoolTag picks up brand information from the font via wireless technology. When the glass is placed on the CoolZone, the brand logo lights up.

The consumer not only benefits from an extra cold pint, but also interacts with the brand experience. The wow factor raises the brand profile within a crowded and competitive market.