Jus-rol’s frozen pastry packs suffered from poor product facings in supermarket freezer cabinets.  KD’s innovative solution was to redesign the shape of the pastry blocks themselves, enabling the packs to stably stand up.  Existing production processes and cost-effective flow-wrap packaging were retained.  With a new range identity by KD graphic design partners Reach, the new pastry blocks form part of a revitalised range of Jus-rol product.